We are creating a price revolution in the jewelry industry – and we do it in the coolest stores ever!

For decades high margins, middle-men, huge organizations and crazy marketing budgets have kept jewelry prices unrealistically high. We will do everything we can to change that!


AMAZING collections – AMAZING prices!

“Value for money” has been the mantra for consumer sales over the past decade, but for some reason jewelry has not been affected by this trend. Until now!

Our mission is to move the margins and value from middlemen and high-profit organizations to the customer by making cool, trendy and unique jewelry designs in Sterling Silver and Pure Gold available at prices 50, 60, 70 percent lower than in the branded stores!

Thousands of classy, trendy, unique, vintage and beautiful designs!

Our prices start at just $10!

70% of the collection is below $50.